Mobile Marketing – Where to Begin?
For many of us mobile marketing is among those tasks you know you ought to do, but aren’t really sure where to start. It’s abundantly clear that mobile has taken the world by storm now, and that the future of everything is bound to those tiny screens, so we know we have to do it. The only question is how?
We now know that roughly 5o percent of all web traffic is now viewing from a mobile device, and that half of all emails are accessed on mobile. There are lots of ways to make mobile marketing pay off for your business. For the moment let’s just concentrate on four tips that will be beneficial right away!
4 Essential ways to mobilize your business!
- Have a mobile version of your website - As you undoubtedly have encountered, sites render quite differently on small screens, and it’s imperative that you design the mobile version of your website keeping this in mind. Font size ought to be bigger, and images optimized properly. Remember also that you’ll need less text, as mobile browsers aren’t really conducive to reading large stretches of small text.
- Optimize email for mobile - Likewise, your email copy would benefit from a once-over also. Keep it short, punchy, and lead to your desired outcome quickly and clearly. Don’t make them work, because they won’t!
- Employ location based services - People are becoming a lot more open to receiving ads while they’re on the go from a location based service such as Yelp, Foursquare or now Facebook. Getting your mobile coupons delivered to those in your immediate vicinity is a winning formula!
- Use mobile ads - Studies are showing that mobile ads convert around 5 times better than traditional internet ads. This as well as the fact that this is still new to most advertisers, there is tons of unsold inventory driving the prices down, making a golden opportunity for anyone prepared to venture out!
Mobile marketing is really not nuclear physics. What it is though is a marvelous way of getting your business face-to-face with those trying to find just what you have to offer today.
